For far too long the digital conglomerates have monopolized the consumer's data and the digital advertising marketplace, and this has led to consumer data privacy outrage and marketer disenchantment with increased costs with diminishing returns.
We're going to solve this problem right here, right now: we're going to enable consumers to monetize their data while giving marketers the break they deserve.
Digital marketing now faces an inflection point created by three concurrent pressures:
Data privacy legislation is on the rise at the local, state, country and regional levels, which hampers the marketer's abilities to reach new audiences.
While search and social advertising grows at a double digit rate, so do its costs, forcing the marketer into difficult choices.
Consumers generated $890B of data value in the US alone in 2019, and want to own their data (yet almost 60% are willing to exchange their data for a benefit).
What We Do
During the age of data privacy, CYDigital enables Marketers to reach consumers by providing consumers with the ability to own their data, and rewards for anonymously sharing it.
This approach is based on a simple concept: provide a means for the Consumer to capture, own, and selectively share and derive value from the data generated from all their offline and online activities.
Marketers will not only uncover new opportunities, but will be in complete alignment with global, domestic and local privacy regulations, as well as remove digital conglomerates as middlemen to reach Consumers.
Held senior technology positions such as: Chief Architect at Vodafone Global, VP Technology at Aplix Corp, and SVP of Products and Innovation for Ubitus Inc. Established standards via the Open Mobile Alliance, Open Mobile Terminal Platform, Linux Mobile, Open Services Gateway initiative, and the Java Community Process where he was a two-term executive committee member.
Leader in the marketing technology industry (including as the #3 MarTech Influencer by Onalytica), Joe has been providing MarTech strategy, software, and support guidance to B2B and B2C companies since 2001. Marketing leadership positions with startups up to F500. Managed teams as large as 150 employees.
Serial entrepreneur, global speaker, venture capitalist and growth hacker. Involved with more than 30 successful start-ups in cybersecurity, fintech, MarTech, CRM and HR. Accomplished public speaker and lectures globally on Blockchain and the Cryptocurrency Ecosystem. A graduate of Columbia University with a degree in Computer Science and Economics.
Nicholas Lepley, PhD, Data Scientist
Began his career as an academic researcher, where he studied medical diagnostics, thermoelectric power generation, and completed a physics PhD focused on applied quantum mechanical modeling of lithium ion batteries. Upon witnessing the ways in which data was fundamentally changing culture, Nicholas left the field of physics to focus on data science.
Get In Touch.
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